Design a brand system that converts.
Design a brand system that converts.
Design a brand system that converts.
Chosen by 200+ Founders Worldwide
Chosen by 200+ Founders Worldwide
Startup Brand System
Startup Brand System
Startup Brand System
Bookings reopen on Mar 10th 2026.
Bookings reopen
on Mar 18th 2026.
A launch-ready brand foundation that gives full clarity on visuals, messaging, and positioning, making your brand consistent, professional, ready to market, and able to attract and connect with customers.
A launch-ready brand foundation that gives full clarity on visuals, messaging, and positioning, making your brand consistent, professional, ready to market, and able to attract and connect with customers.
A launch-ready brand foundation that gives full clarity on visuals, messaging, and positioning, making your brand consistent, professional, ready to market, and able to attract and connect with customers.
Creative direction: (moodboard, references, visual lane)
Creative direction: (moodboard, references, visual lane)
Logo system: (primary, secondary, mark, lockups)
Logo system: (primary, secondary, mark, lockups)
Scalable visual identity: (color, typography, layout, graphic elements)
Scalable visual identity: (color, typography, layout, graphic elements)
Everything delivered ready to deploy (Figma + export pack)
Everything delivered ready to deploy (Figma + export pack)
Offer definition (what you sell, who it’s for, core promise)
Offer definition (what you sell, who it’s for, core promise)
Brand messaging (tagline + key value points)
Brand messaging (tagline + key value points)
Launch assets (social avatar, banners, starter templates)
Launch assets (social avatar, banners, starter templates)
Branded UI starter kit
Branded UI starter kit
Brand guidelines (starter) (PDF + Figma)
Brand guidelines (starter) (PDF + Figma)
Who it’s for?
Bootstrapped founders building or refining B2C or service-based brands who want full clarity on their product visuals, offer positioning, and marketplace presence to launch strong and stay consistent.
Bootstrapped founders building or refining B2C or service-based brands who want full clarity on their product visuals, offer positioning, and marketplace presence to launch strong and stay consistent.
Guarantee
Unlimited revisions + if we miss the 24-day timeline, get additional days at no cost until complete.
Unlimited revisions + if we miss the 24-day timeline, get additional days at no cost until complete.
Process
The Creative Process To Build a Cohesive Brand System
The Creative Process To Build a Cohesive Brand System
The Creative Process To Build a Cohesive Brand System
Action Plan
Action Plan
Action Plan
01
01
01
Analyzing your audience, values, and goals to guide every creative decision.
Analyzing your audience, values, and goals to guide every creative decision.
Analyzing your audience, values, and goals to guide every creative decision.
Research & Insights
Brand positioning
Value proposition
Brand voice & tone
Core messaging pillars
Creative Direction
Research & Insights
Brand positioning
Value proposition
Brand voice & tone
Core messaging pillars
Creative Direction
Research & Insights
Brand positioning
Value proposition
Brand voice & tone
Core messaging pillars
Creative Direction
Logo Suite
Logo Suite
Logo Suite
02
02
02
Creating a set of elements that identifies the business across platforms.
Creating a set of elements that identifies the business across platforms.
Creating a set of elements that identifies the business across platforms.
Main Logo
Wordmark
Icon Logo
Mascot (Optional)
Identity Variants
Main Logo
Wordmark
Icon Logo
Mascot (Optional)
Identity Variants
Main Logo
Wordmark
Icon Logo
Mascot (Optional)
Identity Variants
Typography
Typography
Typography
03
03
03
Defining a custom type system that reflects your brand's personality, tone, and values.
Defining a custom type system that reflects your brand's personality, tone, and values.
Defining a custom type system that reflects your brand's personality, tone, and values.
Primary and secondary typefaces
Hierarchy and usage guidelines
Type pairing strategy
Accessibility and legibility rules
Primary and secondary typefaces
Hierarchy and usage guidelines
Type pairing strategy
Accessibility and legibility rules
Primary and secondary typefaces
Hierarchy and usage guidelines
Type pairing strategy
Accessibility and legibility rules
Visual Identity
Visual Identity
Visual Identity
04
04
04
Crafting the visual elements needed for your content, product, and touchpoints.
Crafting the visual elements needed for your content, product, and touchpoints.
Crafting the visual elements needed for your content, product, and touchpoints.
Color palette development
Custom Graphics
Photography & image direction
Iconography
Layout composition
Illustrations
Product guide
Color palette development
Custom Graphics
Photography & image direction
Iconography
Layout composition
Illustrations
Product guide
Color palette development
Custom Graphics
Photography & image direction
Iconography
Layout composition
Illustrations
Product guide
Guidelines
Guidelines
Guidelines
05
05
05
Building a clear, structured brand manual to ensure consistency across all internal and external content.
Building a clear, structured brand manual to ensure consistency across all internal and external content.
Building a clear, structured brand manual to ensure consistency across all internal and external content.
Styleguide
Logo Rules
Typography Usage
Color Scheme
Downloadable Assets
Styleguide
Logo Rules
Typography Usage
Color Scheme
Downloadable Assets
Styleguide
Logo Rules
Typography Usage
Color Scheme
Downloadable Assets
© 2021—2026 Hexart®
© 2021—2026 Hexart®
© 2021—2026 Hexart®