Process
Learn about our process for building brand systems that work.
Learn about our process for building brand systems that work.
Learn about our process for building brand systems that work.
Action Plan
Action Plan
Action Plan
01
01
01
Analyzing your audience, values, and goals to guide every creative decision.
Analyzing your audience, values, and goals to guide every creative decision.
Analyzing your audience, values, and goals to guide every creative decision.
Research & Insights
Brand positioning
Value proposition
Brand voice & tone
Core messaging pillars
Creative Direction
Research & Insights
Brand positioning
Value proposition
Brand voice & tone
Core messaging pillars
Creative Direction
Research & Insights
Brand positioning
Value proposition
Brand voice & tone
Core messaging pillars
Creative Direction
Logo Suite
Logo Suite
Logo Suite
02
02
02
Creating a set of elements that identifies the business across platforms.
Creating a set of elements that identifies the business across platforms.
Creating a set of elements that identifies the business across platforms.
Main Logo
Wordmark
Icon Logo
Mascot (Optional)
Identity Variants
Main Logo
Wordmark
Icon Logo
Mascot (Optional)
Identity Variants
Main Logo
Wordmark
Icon Logo
Mascot (Optional)
Identity Variants
Typography
Typography
Typography
03
03
03
Defining a custom type system that reflects your brand's personality, tone, and values.
Defining a custom type system that reflects your brand's personality, tone, and values.
Defining a custom type system that reflects your brand's personality, tone, and values.
Primary and secondary typefaces
Hierarchy and usage guidelines
Type pairing strategy
Accessibility and legibility rules
Primary and secondary typefaces
Hierarchy and usage guidelines
Type pairing strategy
Accessibility and legibility rules
Primary and secondary typefaces
Hierarchy and usage guidelines
Type pairing strategy
Accessibility and legibility rules
Visual Identity
Visual Identity
Visual Identity
04
04
04
Crafting the visual elements needed for your content, product, and touchpoints.
Crafting the visual elements needed for your content, product, and touchpoints.
Crafting the visual elements needed for your content, product, and touchpoints.
Color palette development
Custom Graphics
Photography & image direction
Iconography
Layout composition
Illustrations
Product guide
Color palette development
Custom Graphics
Photography & image direction
Iconography
Layout composition
Illustrations
Product guide
Color palette development
Custom Graphics
Photography & image direction
Iconography
Layout composition
Illustrations
Product guide
Guidelines
Guidelines
Guidelines
05
05
05
Building a clear, structured brand manual to ensure consistency across all internal and external content.
Building a clear, structured brand manual to ensure consistency across all internal and external content.
Building a clear, structured brand manual to ensure consistency across all internal and external content.
Styleguide
Logo Rules
Typography Usage
Color Scheme
Downloadable Assets
Styleguide
Logo Rules
Typography Usage
Color Scheme
Downloadable Assets
Styleguide
Logo Rules
Typography Usage
Color Scheme
Downloadable Assets
© 2021—2026 Hexart®
© 2021—2026 Hexart®
© 2021—2026 Hexart®