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Staid Dry
Staid Dry
Staid Dry
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Brand Overview
Staid Dry is a streetwear and lifestyle brand built around clarity, self discipline, and living fully without substances. Rooted in skate and hip hop culture, it reframes sobriety as a strength rather than a limitation, creating apparel and experiences that feel raw, authentic, and culturally relevant. More than merchandise, Staid Dry is a growing movement that supports individuals on their sobriety journey by offering identity, community, and a modern alternative to substance driven social culture
(01)
Brand Overview
Staid Dry is a streetwear and lifestyle brand built around clarity, self discipline, and living fully without substances. Rooted in skate and hip hop culture, it reframes sobriety as a strength rather than a limitation, creating apparel and experiences that feel raw, authentic, and culturally relevant. More than merchandise, Staid Dry is a growing movement that supports individuals on their sobriety journey by offering identity, community, and a modern alternative to substance driven social culture
Brand Overview
Brand Overview
Staid Dry is a streetwear and lifestyle brand built around clarity, self discipline, and living fully without substances. Rooted in skate and hip hop culture, it reframes sobriety as a strength rather than a limitation, creating apparel and experiences that feel raw, authentic, and culturally relevant. More than merchandise, Staid Dry is a growing movement that supports individuals on their sobriety journey by offering identity, community, and a modern alternative to substance driven social culture
The Process behind building Staid Dry
The Process behind building Staid Dry
The Process behind building Staid Dry
Strategic Branding
Strategic Branding
Strategic Branding
Defined a bold visual identity rooted in skate and street culture, expressing clarity, discipline, and movement without relying on literal sobriety symbols.
Defined a bold visual identity rooted in skate and street culture, expressing clarity, discipline, and movement without relying on literal sobriety symbols.
Defined a bold visual identity rooted in skate and street culture, expressing clarity, discipline, and movement without relying on literal sobriety symbols.
Brand Messaging
Brand Messaging
Brand Messaging
Built a clear content voice that reframes sobriety as strength, using raw storytelling and community driven narratives to connect emotionally with the audience.
Built a clear content voice that reframes sobriety as strength, using raw storytelling and community driven narratives to connect emotionally with the audience.
Built a clear content voice that reframes sobriety as strength, using raw storytelling and community driven narratives to connect emotionally with the audience.
Product Design
Product Design
Product Design
Designed a focused set of 31 mindfulness cards created to support the sobriety journey, offering daily prompts that encourage reflection, consistency, and inner discipline.
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Logo Meaning
The logo is built around a flowing S shaped curve that represents the personal sobriety journey. It is not linear or rigid, but intentional, showing movement, progress, and self control over time. The curve reflects staying steady through change, choosing awareness over impulse. At the center, the eye symbolizes awakening and clarity. It represents conscious choice, self awareness, and the moment of seeing life clearly without substances. Together, the symbol communicates inner control, presence, and the power of staying awake to yourself and your path.
(02)
Logo Meaning
The logo is built around a flowing S shaped curve that represents the personal sobriety journey. It is not linear or rigid, but intentional, showing movement, progress, and self control over time. The curve reflects staying steady through change, choosing awareness over impulse. At the center, the eye symbolizes awakening and clarity. It represents conscious choice, self awareness, and the moment of seeing life clearly without substances. Together, the symbol communicates inner control, presence, and the power of staying awake to yourself and your path.
(02)
Logo Meaning
The logo is built around a flowing S shaped curve that represents the personal sobriety journey. It is not linear or rigid, but intentional, showing movement, progress, and self control over time. The curve reflects staying steady through change, choosing awareness over impulse. At the center, the eye symbolizes awakening and clarity. It represents conscious choice, self awareness, and the moment of seeing life clearly without substances. Together, the symbol communicates inner control, presence, and the power of staying awake to yourself and your path.
Product design process
Product design process
1. User Understanding
Identified the core user as someone navigating sobriety while still wanting structure, clarity, and autonomy. The key problem was mental overload and lack of simple daily support during moments of craving, anxiety, or self doubt.
Identified the core user as someone navigating sobriety while still wanting structure, clarity, and autonomy. The key problem was mental overload and lack of simple daily support during moments of craving, anxiety, or self doubt.
2. Strategic Framing
Translated that problem into a low friction product concept: one card per day, no hierarchy, no judgment. The 31 card format removes decision fatigue while reinforcing consistency, making the practice feel supportive rather than demanding.
Translated that problem into a low friction product concept: one card per day, no hierarchy, no judgment. The 31 card format removes decision fatigue while reinforcing consistency, making the practice feel supportive rather than demanding.
3. Intentional Experience Design
Designed each card to act as a mental pause point. Short, direct prompts encourage awareness and self regulation, helping users reconnect with intention instead of reacting impulsively.
Designed each card to act as a mental pause point. Short, direct prompts encourage awareness and self regulation, helping users reconnect with intention instead of reacting impulsively.
Company
Ressources
© 2021—2025 Hexart®
Company
Ressources
© 2021—2025 Hexart®
Company
Ressources
© 2021—2025 Hexart®