Gravity Dance Studio
Dance, learn, grow
GDS
2024
Gravity Dance Studio
Dance, learn, grow
Gravity Dance Studio
Dance, learn, grow
GDS
2024
Gravity Dance Studio
Dance, learn, grow
Gravity Dance Studio
Gravity Dance Studio
Gravity Dance Studio
(01)
Brand Overview
Founded in 2017 in Stockholm by Mantas and Elin Karabuda, Gravity Dance Studio (GDS) has grown into one of Sweden’s leading dance communities. The studio runs on a seasonal model, blending technique, freestyle, and creative development, with flexible monthly memberships. Today, GDS serves a core audience of teens and young adults, offering them not just classes but friendships, confidence, and an identity within Stockholm’s dance scene.
Brand Overview
Brand Overview
Founded in 2017 in Stockholm by Mantas and Elin Karabuda, Gravity Dance Studio (GDS) has grown into one of Sweden’s leading dance communities. The studio runs on a seasonal model, blending technique, freestyle, and creative development, with flexible monthly memberships. Today, GDS serves a core audience of teens and young adults, offering them not just classes but friendships, confidence, and an identity within Stockholm’s dance scene.
(01)
Brand Overview
Founded in 2017 in Stockholm by Mantas and Elin Karabuda, Gravity Dance Studio (GDS) has grown into one of Sweden’s leading dance communities. The studio runs on a seasonal model, blending technique, freestyle, and creative development, with flexible monthly memberships. Today, GDS serves a core audience of teens and young adults, offering them not just classes but friendships, confidence, and an identity within Stockholm’s dance scene.
Brand Process
Brand Process
Brand Process
Strategic Rebrand
Strategic Rebrand
Strategic Rebrand
Rebranded GDS into a bold community-driven brand with the goal of positioning it as Stockholm’s leading hub for youth culture, creativity, and connection.
Rebranded GDS into a bold community-driven brand with the goal of positioning it as Stockholm’s leading hub for youth culture, creativity, and connection.
Rebranded GDS into a bold community-driven brand with the goal of positioning it as Stockholm’s leading hub for youth culture, creativity, and connection.
UI/UX Design
UI/UX Design
UI/UX Design
Redesigned their website into a mobile-first user experience making it easier for users to book classes and sign up.
Redesigned their website into a mobile-first user experience making it easier for users to book classes and sign up.
Redesigned their website into a mobile-first user experience making it easier for users to book classes and sign up.
Campaign Optimization
Campaign Optimization
Campaign Optimization
Optimized marketing operations that created a scalable growth model for the studio.
Optimized marketing operations that created a scalable growth model for the studio.
Optimized marketing operations that created a scalable growth model for the studio.
(02)
Logo Meaning
The concept captures the brand’s character and movement, reflecting its core values. This monogram design incorporates the three main letters G, D, and S into a unified, cohesive form, symbolizing a dynamic personality, almost like a dancer. The symbol brings together key elements: the magnetic energy of the brand, the initial letters, and the dancer-like figure. This design embodies movement and brand authenticity, making it timeless, readable, and true to the brand’s essence.
(02)
Logo Meaning
The concept captures the brand’s character and movement, reflecting its core values. This monogram design incorporates the three main letters G, D, and S into a unified, cohesive form, symbolizing a dynamic personality, almost like a dancer. The symbol brings together key elements: the magnetic energy of the brand, the initial letters, and the dancer-like figure. This design embodies movement and brand authenticity, making it timeless, readable, and true to the brand’s essence.
(02)
Logo Meaning
The concept captures the brand’s character and movement, reflecting its core values. This monogram design incorporates the three main letters G, D, and S into a unified, cohesive form, symbolizing a dynamic personality, almost like a dancer. The symbol brings together key elements: the magnetic energy of the brand, the initial letters, and the dancer-like figure. This design embodies movement and brand authenticity, making it timeless, readable, and true to the brand’s essence.
Launching the Brand
with Strategic Execution.
Launching the Brand
with Strategic Execution.
Launching the Brand
with Strategic Execution.
With the rebrand complete, we moved into a focused launch campaign. The goal was to notify existing users about the new venue and reward them with early access, while attracting new users through a free trial class. The campaign ran in two phases. First, we nurtured the existing community with gratitude and exclusivity. Then, we built public hype through targeted messaging on social media and email, using the free trial offer to collect leads and drive clear, trackable actions.
With the rebrand complete, we moved into a focused launch campaign. The goal was to notify existing users about the new venue and reward them with early access, while attracting new users through a free trial class. The campaign ran in two phases. First, we nurtured the existing community with gratitude and exclusivity. Then, we built public hype through targeted messaging on social media and email, using the free trial offer to collect leads and drive clear, trackable actions.
With the rebrand complete, we moved into a focused launch campaign. The goal was to notify existing users about the new venue and reward them with early access, while attracting new users through a free trial class. The campaign ran in two phases. First, we nurtured the existing community with gratitude and exclusivity. Then, we built public hype through targeted messaging on social media and email, using the free trial offer to collect leads and drive clear, trackable actions.
Email Campaign Results
Email Campaign Results
Email Campaign Results
The awareness campaign focused on a free trial offer, launched through targeted email marketing and social media. The emails were crafted with strategic messaging, leading to high open and click-through rates.
We also saw direct responses from the audience, with multiple users confirming sign-ups via DMs. This confirmed the funnel was working — from awareness to action. The campaign not only drove interest for the grand opening but also created a measurable uplift in engagement, traffic, and lead conversion.
The awareness campaign focused on a free trial offer, launched through targeted email marketing and social media. The emails were crafted with strategic messaging, leading to high open and click-through rates.
We also saw direct responses from the audience, with multiple users confirming sign-ups via DMs. This confirmed the funnel was working — from awareness to action. The campaign not only drove interest for the grand opening but also created a measurable uplift in engagement, traffic, and lead conversion.
The awareness campaign focused on a free trial offer, launched through targeted email marketing and social media. The emails were crafted with strategic messaging, leading to high open and click-through rates.
We also saw direct responses from the audience, with multiple users confirming sign-ups via DMs. This confirmed the funnel was working — from awareness to action. The campaign not only drove interest for the grand opening but also created a measurable uplift in engagement, traffic, and lead conversion.
Key Achievements from the campaign
Key Achievements from the campaign
Key Achievements from the campaign
Achieved a winning ad creative that brought strong engagement and high click-through rates
Collected over 1200+ leads through the free trial landing page
Drove a spike in DMs and direct sign-ups from email and IG content
Helped build momentum ahead of the venue opening with consistent visuals and CTAs
Achieved a winning ad creative that brought strong engagement and high click-through rates
Collected over 1200+ leads through the free trial landing page
Drove a spike in DMs and direct sign-ups from email and IG content
Helped build momentum ahead of the venue opening with consistent visuals and CTAs
(03)
UI/UX Design
We built a new website to deliver a seamless dance experience.
GDS was previously using Wix Classic, but the platform lacked the flexibility and structure needed for the studio’s growing needs. I proposed building a completely new website in Wix Studio to deliver a smoother and more modern experience.The new site was designed to let users easily schedule classes, purchase memberships, and access their personal dashboard. It also clearly presents the studio’s core offerings, including workshops, memberships, weekly classes, teacher profiles, dance styles, and upcoming events, all within a cohesive and branded user journey
(03)
UI/UX Design
We built a new website to deliver a seamless dance experience.
GDS was previously using Wix Classic, but the platform lacked the flexibility and structure needed for the studio’s growing needs. I proposed building a completely new website in Wix Studio to deliver a smoother and more modern experience.The new site was designed to let users easily schedule classes, purchase memberships, and access their personal dashboard. It also clearly presents the studio’s core offerings, including workshops, memberships, weekly classes, teacher profiles, dance styles, and upcoming events, all within a cohesive and branded user journey
(03)
UI/UX Design
We built a new website to deliver a seamless dance experience.
GDS was previously using Wix Classic, but the platform lacked the flexibility and structure needed for the studio’s growing needs. I proposed building a completely new website in Wix Studio to deliver a smoother and more modern experience.The new site was designed to let users easily schedule classes, purchase memberships, and access their personal dashboard. It also clearly presents the studio’s core offerings, including workshops, memberships, weekly classes, teacher profiles, dance styles, and upcoming events, all within a cohesive and branded user journey
Company
Ressources
© 2021—2025 Hexart®
Company
Ressources
© 2021—2025 Hexart®
Company
Ressources
© 2021—2025 Hexart®