Rebranded GDS into a bold community-driven brand with the goal of positioning it as Stockholm’s leading hub for youth culture, creativity, and connection.
Redesigned their website into a mobile-first user experience making it easier for users to book classes and sign up.
Optimized marketing operations that created a scalable growth model for the studio.
Brand Launch.
With the rebrand complete, we moved into a focused launch campaign. The goal was to notify existing users about the new venue and reward them with early access, while attracting new users through a free trial class. The campaign ran in two phases. First, we nurtured the existing community with gratitude and exclusivity. Then, we built public hype through targeted messaging on social media and email, using the free trial offer to collect leads and drive clear, trackable actions.
Email Campaign Results
The awareness campaign focused on a free trial offer, launched through targeted email marketing and social media. The emails were crafted with strategic messaging, leading to high open and click-through rates
Achievements
Achieved a winning ad creative that brought strong engagement and high click-through rates.
Collected over 1200+ leads through the free trial landing page.
Drove a spike in DMs and direct sign-ups from email and IG content.
Helped build momentum ahead of the venue opening with consistent visuals and CTAs
Contact me and let's work together!